The primary challenge was to create a unique brand that encapsulates the sophisticated and creative essence of ARIA. The visual identity needed to be elegant yet subtly powerful, representing both the innovation and tradition that the Italian company embodies.
The brand developed for ARIA is a visual expression that balances modernity and sobriety. We used a refined color palette and classic typography, which together create a cohesive and impactful visual identity. Every element was designed to reflect the creative essence of the company, highlighting its ability to connect talents and create opportunities within the entertainment and media industries.
Creative Director, Hermès Beauty
