The visual identity was conceived as a bold fusion of vernacular Brazilian design and tropical psychedelia — inspired by hand-painted street signs, vintage packaging, and the electric energy of 1970s discos. Each element, from the parrot to the sandals and beer cups, acts as a symbol of collective memory and cultural resistance. The direction focuses on creating a joyful collision between folklore and futurism, representing the color, chaos, and rhythm that define Brazilian visual expression.
The result is a striking system of illustrations, posters, and garments that radiate movement and modern nostalgia. The 2026 identity positions Junina Babaçu not just as a traditional dance group, but as a living expression of Brazilian creativity — transforming local imagery into a global visual language that celebrates authenticity, humor, and cultural pride.
Chief Communication Officer, Junina Babaçu
